Technology conferences are evolving at a similar rate to the technology itself. In the last several years, that has led to an explosion of panels and conference tracks about blockchain technology and cryptocurrency. While blockchain and crypto specific events have proliferated, the need to integrate entities from this sector into larger tech summits offers all kinds of opportunities for event planners looking for ways to diversify their attendees.
Even the strongest ideas and biggest names in the field might get lost in the clamor of competing events. If you want your event to have a strong presence of the blockchain community, it’s going to need a boost.
Raise The Profile
There are hundreds of conferences relating to blockchain technology and cryptocurrency every year now, and hundreds of more general tech events featuring a blockchain related panel or workshop.
To stand out as an event that members of the blockchain community would be interested in attending, the profile of its crypto aspects must be raised, and the best way to do so is to launch an eye-catching and informative digital advertising campaign targeting the crypto community.
The most critical part of the campaign strategy is to include elements in the ad that can’t easily be ignored by crypto users. In the case of a display ad, a relevant and well-designed graphic can encourage even those with a casual interest in blockchain and cryptocurrency to click on an ad.
Sponsored articles and other native ads, meanwhile, give more insight into what an event will offer, without being as blatant a sales tactic. The best ones will be informative, yet have a voice that can whet the appetite of readers for the event itself.
Find Your Audience
Greats ads are worthless if they aren’t seen by the right people. To attract the crypto community to a general tech event, organizers need to both identify their ideal audience as well as figure out where to find them.
The crypto community as a whole is at approximately 30 million strong, and growing every day. As a result, the target audience depends on several factors, including the geography of where the event will be held, the larger theme of the tech event, and who it is aimed at.
Once you have identified your audience, the next step is to find out where they will be browsing online. It might be crypto and tech news websites, professional organizations in the crypto space or social media groups centered around cryptocurrency. Diffusing the ads to those spots, and not wasting money on a wide blast, can make a huge difference in building awareness, and the potential attendance, of people interested in blockchain at a tech event.
Hire an Ad Specialist
Deploying an advertising campaign to get the crypto community to come to a larger tech event can seem like a daunting process for event organizers, but it doesn’t have to be. Hiring a professional service that specializes in targeting the exact audience you are seeking can be very beneficial.
At LGO Launch, we specialize in creating appealing ads in multiple formats, diffusing them to the crypto community, and optimizing campaigns thanks to our proprietary crypto audience and ability to zero in on multiple segments.
We can focus on bringing you a crypto presence, while you focus on planning the best tech event. To find more about how LGO Launch can make your event a must-attend in the eyes of the blockchain community, contact us today.